About Us

Consumers in Action

As the internet continues to grow, we have seen an influx of online markets emerge. These online markets allow businesses, consumers, and even the government to be able to share content and services among each other. While businesses have taken advantage of the internet to both sell and market their products and services, one may argue that the biggest growth has been in the consumer to consumer market. As consumers become more knowledgeable and savvy on the internet, we are going to continue to see more user generated content from a variety of platforms.

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As three college students at Pacific Lutheran University, we are members of Generation Y, a group at the forefront of using the consumer-to-consumer marketplaces on the web. We have created this blog to explore the variety of user generated content platforms on the web, give insight to how young adults are using such platforms, and provide some suggestions to how businesses to use these platforms to better market to other consumers. 

#consumersinaction #CiA