In the past Pinterest has been known to many as a site to post wish lists, DIY projects, clothing, fitness routines, travel destinations, photography, and the list goes on. But what about marketing on Pinterest? Are you just repinning things that look interesting? Or are you actually clicking on those pins and buying the emerald cutout dress, or watching the YouTube video and doing the workout routine, or going to that waterfall in the Maldives in the picture you pinned to your "Oh the places you'll go" board? For most of us the answer is no, or at least not very often. So the big question is - how do companies get pinners to start doing more than just pin?
Well, first we need to start with how companies even get pinners to pin. Pinterest is different from Twitter and Facebook in the sense that it is more easily accessible for the conversion from pin to site. Also, Pinterest and pinners love to take advantage of boards and likes so they can go back on a day off and make those crafts or buy those products. It is possible to pin a photo or video from a site without a "Pin It" button, but companies should really start to incorporate it onto their website. If anything it will at least let viewers know that it is possible to pin since many wouldn't even relate the two without having that button accessible to them. When people are on Pinterest they are actively looking to pin. This is why companies should work on having photos, videos, podcasts, coupons, updates, sustainability methods, something that really catches the pinners' eye.
Once pinners begin to pin and repin your product the biggest struggle is getting them to explore your site. Calls to action are definitely favored and can really get people interested. Telling people what do to, in a sense that they have to click elsewhere or do something extra, in order for that pin to be meaningful to them. On your main page you can create different boards to help organize different things you have available to users, such as coupons, videos, photos, etc. Another great way to get more people attracted to your page is to start pinning things yourself, whether it's things related to your business itself, or just pins that catch your eye and may catch a followers as well.
So, next time you're on Pinterest click on a few of those pins you find interesting and see where it really takes you - does it make you pin more from the site, buy the product, make the craft?
I have been curious about how Pinterest works. I have seen many females use Pinterest but have not seen any males. My question that I have is do you think that Pinterest would ever be bigger than Facebook?
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