Sunday, March 31, 2013

Tweeting More Than Just Text

Most people, including myself, are unaware how Twitter started.  Nearly eight years ago Twitter was created to serve as an internal way of messaging for a podcasting company.  Now it has become something much, much larger and, still, Twitter users aren't using it to the full potential it was originally intended for.

The whole idea of Twitter is to obtain as many retweets and followers as possible to get your message seen.  The most effective way to do this is to tweet more than just text, using these four effective marketing techniques you can increase your followers by nearly 100%:

  • Add media
  • Use #hashtags
  • Use @mentions
  • Retweet

Twitter offers the ability to tweet video and sound, which most of the Twitter community neglects to take advantage of.  Those who do include media in their tweets have three to four times more engagement and followers than those who simply tweet plain text.

Another way to increase your engagement is to use more hashtags and @mentions.  Using these links your tweets to other pages and tweets and, therefore, increases your audience tremendously.

Combining these three easy techniques as well as retweeting tweets yourself is the best and most effective way to increase your Twitter audience, engagement, and your Twitter advantage.

Now start Tweeting!

#jeffbullas.com

3 comments:

  1. What would you say is the benefit for companies to have twitter? I ask this because twitter only gives you 160 characters and it can be hard to promote or advertise a company with such little space

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    Replies
    1. Good question. There are several ways. One is for customer service. Companies have to react quickly to negative consumer tweets. Other ways are through new forms of advertising. We will talk about those options in class.

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  2. I agree with Professor Tuzovic, it serves as a great tool to advertise your company and to catch the readers attention and direct customers either to their website. Also, a lot of companies are offering coupons and discount codes through Twitter to gain more followers and retweets and, ultimately, more customers.

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