Deanna Ellmer, Blogging Expert

Hello readers! Welcome, again, to The Consumers in Action (CiA). Matt, our multimedia expert, gave his introduction, and now it is my turn to give mine.

My name is Deanna Ellmer, and I am a senior at Pacific Lutheran University (PLU). My major is communication, with an emphasis in public relations and advertising, and a minor in marketing. I am also a member of PLU’s varsity women’s tennis team. When I am not engulfed in my studies, or busy playing tennis, I enjoy spending my free time with friends and family, taking long walks on the beach with my cat, or expressing my artistic creativity through crafting projects. Upon graduating from PLU this May, I hope to obtain a job that sets me on a path towards a career in sports marketing.

My posts on this blog will explore the concept of marketing through various blog platforms (i.e. Blogger, WordPress, Tumblr). Whether you are a blogger yourself, or simply a blog reader, I hope to offer valuable insight on these platforms, that will broaden your blogging knowledge and enhance your experiences in the blog world! 

Matt Leslie, Multimedia Expert

Hi, my name is Matt Leslie, and I am a senior at Pacific Lutheran University. I am a Business Marketing Major, and a Sport Psychology Minor. My passion is spending time outdoors doing some of my favorite activities which include climbing, skiing, and backpacking. I am the director of PLU’s Outdoor Recreation Program, and I also am a member of the PLU Lacrosse team. After graduation I am hoping to get a job working marketing for a company that specializes in selling technical outdoor recreation gear.

My contributions to this blog will focus on the various media platforms (video, picture, and audio) and applications that allow consumers to connect with one another. I am an avid internet user, and most of my time spent online (outside of school work) is spent on sites that use visual and audio media through video, pictures, and music to gather content on a variety of subjects. I particularly love learning about various outdoor companies through their online multimedia campaigns. Through this blog I am going to explore a variety of these different sites, and why they are of interest to myself, other consumers, and businesses.

To start things off, I am going to present you with a video from the most popular user generated video site Youtube, that has absolutely nothing to do with anything we are currently learning in any of our marketing classes (don’t worry, it isn’t a Harlem Shake). Enjoy!

#CiA

Consumers in Action

As the internet continues to grow, we have seen an influx of online markets emerge. These online markets allow businesses, consumers, and even the government to be able to share content and services among each other. While businesses have taken advantage of the internet to both sell and market their products and services, one may argue that the biggest growth has been in the consumer to consumer market. As consumers become more knowledgeable and savvy on the internet, we are going to continue to see more user generated content from a variety of platforms.

http://www.flickr.com/photos/briansolis/2735401175/in/photostream/

As three college students at Pacific Lutheran University, we are members of Generation Y, a group at the forefront of using the consumer-to-consumer marketplaces on the web. We have created this blog to explore the variety of user generated content platforms on the web, give insight to how young adults are using such platforms, and provide some suggestions to how businesses to use these platforms to better market to other consumers. Stay tuned for our first few posts where we, the writers of our blog, introduce ourselves and let our readers know which area of the consumer-to-consumer marketplace each writer will be exploring!

#consumersinaction #CiA